In working with countless small business owners, there is a consistent fear about going to a cash discounting program. The fear is that by offering a cash discount program, they will anger and ultimately lose customers.
What is Cash Discounting?
Beyond the psychological advantage of using the jargon “Cash Discount vs. Surcharge”, the statistical data does not show any appreciable difference in sales loss due to cash discounting. In fact, our data shows that nearly 99% of customers simply disregard the convenience fee.
By sticking to these key points and choosing a reputable service provider, you should be well on your way to implementing a successful cash discount program.
Implementing a Successful Cash Discount Program
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