A cash discount is an incentive that a seller offers to a buyer in return for paying a bill owed before the scheduled due date. The seller will usually reduce the amount owed by the buyer by a small percentage or a set dollar amount. If used properly, cash discounts improve the days-sales-outstanding aspect of a business’s cash conversion cycle.
Learn How Zero Credit Card Processing in Works!Business owners everywhere are asking, "What is Cash Discounting?" Simply put, cash discounting is the decision by a business owner to give a customer a discount for using cash as a form of payment. As an example, imagine a car dealership selling a car for $1,000. The owner decides to give a discount for a cash offer on the vehicle, agreeing to sell the car with the cash price of $950. That is cash discounting. But if a business owner already has his/her pricing set, how can they offer cash discounting without losing money. Well the answer is simple. By prominently displaying signage that states “The prices listed represent the cash or cash discounted price”, the business than can simply adjust the price at the till for credit and debit transactions. Now, as with many things in life, a simple solution is made a lot more difficult because of government interference. Many owners take the path of least resistance and add a percentage to each transaction for credit and debit transactions. And although fundamentally similar, this type of surcharging is not legal in most states. The critical difference to ensure compliance is the signage you use and the verbiage your staff employs. A Note on Surcharging To charge more for using credit cards is called a surcharge. Surcharging is not allowed in ten of the biggest states, including Texas, California, New York, Florida, and Colorado. Even when it is allowed, you may not surcharge check cards or pin debit cards. Since those comprise probably 60% of the volume, the ordeal becomes very confusing. So they simplest and safest solution to the problem is cash discounting. When you offer the customer a cash discount by informing them that the price they see in the store is the cash price, you have satisfied Visa and the politicians. In retail stores a sample sign would read something like this, “The posted prices represent the cash price for purchase. There is an additional cost for credit card purchases.” Specific language may vary by state and a reputable cash discount processor will help you with the correct signage for your state. Regardless of language, posting signage and executing the cash discount pricing is currently legal in all 50 states. There is tremendous freedom for a business owner to implement cash discounting. When that is coupled with the prospect of eliminating up to 90% of your credit card fees, cash discounting could be a great strategy to put more cash in your till.
The Five Keys to Evaluating a Cash Discount Program
Reasons to Zero Credit Card Processing – – If used properly, cash discounts improve the days-sales-outstanding aspect of a business’s cash conversion cycle.1. Legal – Cash discount programs come in all shapes and sizes. Like choosing any vendor, be sure they are in good standing with organizations such as the Better Business Bureau. Be sure that they can detail how their cash discount program complies with state and federal laws. Ask for sample receipts and statements. To clearly adhere to federal standards, the service fee or discount amount needs to be detailed clearly to the customer at the time of the transaction. 2. Equipment – The technology of cash discounting is quickly evolving. Be sure to use a provider that has patent-level technology that is programmed directly into the equipment. The most advanced technologies currently are built for specific terminal brands. In these cases, you can easily negotiate for free and discounted equipment. Cash discount technologies are not universal, so be sure to ask a lot of questions when evaluating equipment options. 3. Hidden Costs – As with traditional credit card processing, there are unscrupulous providers who will take advantage of the savings that cash discounting provides. Get pricing clear and in writing. If your sales rep makes a promise, make him/her put it in writing. The concept of a cash discount program is simple. The provider you choose should be completely transparent in their pricing and not charge unnecessary fees. 4. Fee Options – Good providers offer two service fee pricing options- either by an average ticket size (flat fee) or a percentage of the sale amount. Businesses with a big-ticket discrepancy need the percentage model, while businesses with consistent average ticket size work well with a flat fee. Be sure to know your average transaction size so that you can pick the right model for your cash discount program. 5. Support – For a successful rollout, merchants will need the cash discount supporting materials such as in-store signage, training guides and videos, quick reference handouts as well as a hotline to answer customer questions. A good provider will offer all of these things free of charge, in addition to being on-hand to troubleshoot equipment, answer billing questions, or assist with additional training. Bonus Keys to a successful Cash Discounting Program • Daily Discount – You should receive your full batch for each day you process. The daily discount attempts to do the accounting and reconciliation with every batch. Cash discount programs that use daily discount are non-compliant and should be avoided at all costs. • Tips – Many technologies have not figured out how to account for tips. As previously discussed, it is a requirement of the cash discount program that the convenience fee be displayed to the consumer at the time of the transaction. Since the tip is added to the transaction post swipe, the convenience fee cannot be adjusted when the tip is reconciled at the end of the servers shift. If your business takes tips, e sure to ask if your provider has a solution for tips. • Beware of 100% - Slick marketing hucksters will state that you can eliminate 100% of your credit card processing fees. This assertion is dishonest. Any program that promises to eliminate 100% of your fees, by law, will not be a compliant cash discounting program. Depending on volumes, most merchants can expect an 80-90% reduction in fees. • Trial Period – 10-15% of businesses that try cash discounting ultimately come to the conclusion that it is not the right program for their business. Many legitimate programs recognize this and will offer a trial period of 30-60 days. The best providers will even roll you back into a traditional merchant account with competitive fees and no termination costs.
With retailers feeling the effects of customers who can’t get credit, Zero Credit Card Processing shoppers with cash in their wallets have the ultimate bargaining chip when it comes to getting good deals. Cash discounts may not be as plentiful as in the past, but there are still some places where cash is king. Here are some things you can often get cheaper with cash. (Saving money can be a chore, but these tricks put money in your pocket with no effort at all. We are located near for better service.
Implementing a Successful Cash Discount ProgramTo implement a successful cash discount program, the merchant educate their employees and customers on many of the confusing aspects of the cash discount program. The card brands require the merchant to provide at least one point of program notification prior to the sale that states that a service fee is applied to all sales and a discount is given for a cash payment. (We recommend several points of notification) Typical notification points include doors, registers, end caps and other prominent, highly visible areas. Every employee should be educated on how to verbally reference the program and should be announced at every transaction. Correct and consistent language is imperative for a successful implementation. Phrasing such as “Did you know you can save $X.00 by paying with a cash?” or “We offer X% discount on your purchase by paying in cash, would you like to take advantage?” can help encourage new buying behaviors. Language like this clearly conveys a discount for paying in cash. It is also recommended that merchant has some form of reference information handy to pass along to the customer if they have any questions. In working with countless business owners, there is one consistent fear about going to a cash discounting program. The fear is that by offering a cash discount program, they will anger and ultimately lose customers. Beyond the psychological advantage of using the jargon “Cash Discount vs. Surcharge”, the statistical data does not show any appreciable difference in sales loss due to cash discounting. In fact, our data shows that nearly 99% of customers simply disregard the convenience fee. By sticking to these key points and choosing a reputable service provider, you should be well on your way to implementing a successful cash discount program.
Cash Discounting Program SwyftPAY – Permanently lower your processing fees using cash discounting. Your customers will enjoy the benefit of the optional lower cash price and you will enjoy the benefit of more cash in your till at the end of the month. With many different Zero Credit Card Processing now available in the marketplace, it is important to know what programs are legal and effective. Cash Discounting from SwyftPAY is a Visa Approved, patented technology that is fully compliant with all state laws. To get the right information to make the best decision for your business, call us today 888-256-8917.